appletv &mdash; kinocow https://kinocow.com/tag:appletv the grass is always green on the screen Thu, 23 Apr 2026 16:09:50 +0000 https://i.snap.as/Ze7Za08K.png appletv &mdash; kinocow https://kinocow.com/tag:appletv A Question about Apple TV shows https://kinocow.com/a-question-about-apple-tv-shows?pk_campaign=rss-feed <![CDATA[I've been watching a few Apple TV shows over the past weeks and a doubt has been troubling me, is there a clause in the contract of these shows that Apple devices should be a prominent plot point? I cannot unsee the amount of subtle Apple advertising I've seen in The Morning Show and Slow Horses and something tells me it's not intentional, considering that no other brands in the show have this kind of prominence, if at all. In the The Morning Show for instance, almost every character of them working close on an Apple device, with hard zoom-ins into the devices, sometimes even showing off their funmoji stuff, which I don't think is accidental. Imagine being a company so big that you can pump billions into producing content that serves as subliminal advertising for the very product that makes your billions. I love this stage of capitalism, but a part of me worries about the kind of stories and narratives we lose in the process. I am keeping my eyes open to see if I find this to be a recurring pattern across the Apple TV content slate, and keep your eyes open too. #AppleTV #advertising ]]> I've been watching a few Apple TV shows over the past weeks and a doubt has been troubling me, is there a clause in the contract of these shows that Apple devices should be a prominent plot point? I cannot unsee the amount of subtle Apple advertising I've seen in The Morning Show and Slow Horses and something tells me it's not intentional, considering that no other brands in the show have this kind of prominence, if at all.

In the The Morning Show for instance, almost every character of them working close on an Apple device, with hard zoom-ins into the devices, sometimes even showing off their funmoji stuff, which I don't think is accidental. Imagine being a company so big that you can pump billions into producing content that serves as subliminal advertising for the very product that makes your billions. I love this stage of capitalism, but a part of me worries about the kind of stories and narratives we lose in the process.

I am keeping my eyes open to see if I find this to be a recurring pattern across the Apple TV content slate, and keep your eyes open too.

#AppleTV #advertising

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